Alissa Lane • March 27, 2024

NWI Party - Party Lane recognized as  designer of the year in largest balloon North American Balloon Convention

In the bustling world of event design and decor, recognition is a crown jewel coveted by many. Recently, in a glittering ceremony at the prestigious FLOAT Convention, Alissa Lane, the creative force behind NWI PARTY - Party Lane, was crowned as the 2024 Designer of the Year. This momentous achievement has not only brought glory to Crown Point but also underscored the unparalleled talent and dedication of Lane and her team.

FLOAT, the world’s largest independent balloon convention, drew in over 900 delegates, making it a fierce battleground for top designers. However, amidst this sea of talent, Lane finished the live, timed competitions  first in organic design, first in centerpiece, second in large sculpture, and third in foil design giving her a high enough score to earn the top award of the convention. Lane's success isn’t just a personal triumph; it's a testament to the creativity and skill embedded in Party Lane's work ethos.





Reflecting on her win, Lane expressed a mix of excitement, exhaustion, and humility. "Competing among top designers in North America’s largest convention in the industry was thrilling and challenging," she shared. "It was a humbling experience, and I couldn't have done it without  my incredible team." Her acceptance speech resonated with encouragement for budding designers, as she highlighted the transformative power of competition. "The day I decided to compete at FLOAT I became a better artist" Lane proclaimed. "Competing at FLOAT  made me improve skills I had learned but never mastered, rethink my designs, and push my creativity."   She continued to encourage by telling the audience of her peers how it took her out of  her business rut and gave her a new passion for what she does.   "The entire year leading up to this day has been transformative"


NWI Party - Party Lane, founded in 2013, has been a beacon of creativity in the Northwest Indiana and greater Chicagoland area. Specializing in backdrops and classic balloon decor such as columns, helium balloons and balloon arches, Party Lane has serviced corporate events such as grand openings, meetings, and galas with their signature touch.  They also serve private events where they bring magic to personal milestones such as birthdays, showers, and graduations, weaving dreams into reality with every event.




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  • Lane's team was made up of her staff members Bella and Shanna plus three other freelance balloon artists from around the country.

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  • Lane placed 2nd in large sculpture with her Area 54 alien disco party

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Alissa Murray Lane,

Award Winning Designer

NWI Party - Party Lane


In 2024 we pushed ourselves to be better. Challenged our design brain, learned new skills. Competed for the first time in our industry … and won lots of awards! We forged new friendships, began to mentor and teach, implemented new systems, and took a growth mindset.

As we step into 2025 we are committed to partnerships, excellence in design, and service that exceeds expectations. Join us on this journey as we create something extraordinary, together

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